As part of the larger all-encompassing UK Share a Coke campaign, I made some new idents for the Piccadilly Circus sign. These were then used to randomly overlay names that Coca-Cola had selected [these were also printed on the bottles that you will have seen in the shops]. I also made the base animation for the user generated messages taken from Facebook.
During the campaign I also helped to run an experiential project based in Piccadilly, where members of the public were able to speak to our brand ambassadors and have their names posted immediately onto the Coca-Cola sign. The names were overlayed onto a similar animation as the main Share a Coke ident, and i also helped to design the graphical part of the user interface of the App on the tablet.
Featured here is the experiential post campaign video [which I shot and put together]. Please click here to see the rest of the Share a Coke animations.